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Starbucks Unveils Spring 2013 Offerings

Starbucks has new summer offerings, some of which have already appeared in stores. They include a line of bottled Starbucks Iced Coffee, which come in four flavors: Iced Coffee + Milk, Low Calorie Iced Coffee + Milk, Vanilla Iced Coffee and Caramel Iced Coffee. The iced coffees, which have a suggested retail price of $1.99, are already in some U.S. markets and will enjoy a national rollout this spring. Also ...

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The Secret To Starbucks’ Success

Despite the rise of the artisanal coffee movement, Starbucks remains on top of its game. Intense brand loyalty may be helping to stave off competitors, according to branding expert Priya Raghubir. Before we explain, it's important to note a Mintel study from October 2012 on coffee houses and donut shops, which revealed that Starbucks continued to outperform its competitors, including McDonald's, Dunkin' Don ...

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Starbucks Offers New Coffee For Free

A new fleet of promotions launched by Starbucks this week operates on the following principle: some gentlemen may prefer blondes, but all gentlemen (and -women) prefer free coffee. The coffee chain is encouraging customers to taste its Blonde Roast coffee, which debuted in autumn 2011, and its even newer Vanilla Blonde coffee by offering free samples in several different venues for a limited time starting T ...

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Starbucks Introduces Coffee For $7 Per Cup

Would you pay $7 for a single cup of coffee? Starbucks is banking on it. The chain recently introduced its most expensive coffee ever, Costa Rica Finca Palmilera, in 48 of its U.S. stores. Half of those stores are in Seattle. Costa Rica Finca Palmilera is made from a rare coffee variety called Geisha, which is found in Central America and is famously difficult to cultivate. In addition to the $7 cups, Starb ...

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Starbucks Unveils New Holiday Items

It's not even Thanksgiving yet, and Starbucks is already getting into the Christmas spirit. The chain's iconic holiday drinks hit stores on November 15, including hot, iced and blended versions of the Peppermint Mocha, Gingerbread Latte, Eggnog Latte, Caramel Brulée Latte and Skinny Peppermint Mocha. There are also a few new items this year, like the Christmas Blend Blonde Roast, which is a woodsy blend of ...

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Starbucks’s European tax bill disappears down $100 million hole

Starbucks told investors its European businesses made a $40 million profit in 2011, but accounts filed for its UK, German, and French units, which make up 90 percent of European revenues, showed a loss of $60 million. Did the coffee giant lose $100 million in the year between advising investors and filing its returns to European tax men? Far from it. An examination of Starbucks's company accounts in Germany ...

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Starbucks Opens First Store In India

Starbucks inaugurated its first store in India Friday in a historic building in southern Mumbai as the Seattle-based coffee giant seeks growth in a market long associated with tea drinkers. "It is perhaps the most elegant, beautiful, dynamic store we've opened in our history," chief executive Howard Schultz said in an interview. After over six years of studying the local market, Starbucks is making a rapid- ...

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How Starbucks avoids UK taxes

Starbucks' coffee menu famously baffles some people. In Britain, it's their accounts that are confusing. Starbucks has been telling investors the business was profitable, even as it consistently reported losses. This apparent contradiction arises from tax avoidance, and sheds light on perfectly legal tactics used by multinationals the world over. Starbucks stands out because it has told investors one thing ...

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Starbucks’s Building Massive Juice Factory

Starbucks Corp next year plans to open a new California facility for its Evolution Fresh juice business that will significantly increase its production and distribution capacity and create 40 new manufacturing jobs. The world's biggest coffee chain bought Evolution Fresh for $30 million in cash in November. Starbucks plans to sell Evolution Fresh juices in its shops and through other retail outlets. The lat ...

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Starbucks To Accept Square Mobile Payments

Starbucks Corp. will soon be the first national chain to let customers pay with Square's mobile payment application. Square was founded in 2009 by Jack Dorsey, the creator of Twitter. Users of Square mobile payments app are currently mostly small businesses and individuals, meaning the partnership with Starbucks could significantly raise the company's profile. The Seattle-based coffee company says it will s ...

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