Liquor Advertising Floods Television After Decades-Long Dry Spell
Already a fast-track brand, Skinnygirl Cocktails turned to an old ad platform for a pick-me-up. The company, founded by reality show star Bethenny Frankel, ran its first television commercial this week. "Drink Like A Lady" (video below) targets Skinnygirl's core 30-and-older female base on such cable channels as Bravo (which made Frankel famous on "The Real Housewives of New York City"), HGTV and the Food N ...
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