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Paris’s Best New Boutiques

CHLOE boutiqueGood news for fashionable travelers: the mid-winter doldrums haven’t dampened the fashion spirit. Spring is just around the corner, and these brilliant new openings herald a scintillating roster of exciting new things to come.

Chloé’s glamorous new Saint-Honoré flagship, opened just in time for the fashion house’s 60th anniversary, is also the new world headquarters. Softly feminine and elegantly modern, the store’s creamy marble floors and signature rosy beige walls are the perfect backdrop for Clair Waight Keller’s fluid, layered designs. Visitors are met with the kind of sincere attention that’s all but extinct in most high-end Paris shops, as Chloé has set out to revolutionize customer service: whether you want a handbag or a whole new wardrobe, VIP rooms and professional stylists are available to anyone who calls for an appointment.

This spanking new concept store’s all-black facade, minimal interior, and smoky mug walls etched with the designer’s unmistakable profile are pure Karl Lagerfeld. And it doesn’t stop there: Mr. Lagerfeld’s immutable getup is a running theme coming from the iconic designer’s 2 fresh collections, available only here. The Karl line, overwhelmingly black, white, and grey with a few splashes of crimson, sky blue, and a brightly fetching floral, targets a youthful crowd—lots of cropped jackets, peek-a-boo tops, hot pants, minis, and skintight jeans. The harder sophisticated KLP label has enough of a quantity to appeal to stylish men and women of all ages and production that inimitable (except via himself) Lagerfeld elegance.

Fauré Le website, arms-maker to 18th and 19th century French royals, nobility, and revolutionaries, is that the latest—and one from the best—to ride the recent mania regarding resurrecting ancient pedigreed French businesses and elevating them to luxury status. Like favorite 19th-century luggage-makers Goyard and Moynat, whose prestige bags bear the marks of their legacies via logos, hardware and function, Fauré Le website’s unique bags and maroquinerie (small leather goods) refer to their unique place in French history. Take the pochette gun, a small pistol-shaped purse modeled after a 19th-century design. These lovely bags and accessories are positive to be instant classics.

How fitting that Lancaster chose the posh rue Saint-Honoré regarding their first devoted boutique. A futuristic interior all in black, chrome, and mirrors, the undulating space provides the perfect backdrop for Lancaster’s bright palette, as seen in the classic Versailles bag, which comes in FIFTEEN shades of patent leather or cowhide. Other bags, like the jaunty Inès Sixties bag, in velvety calf with a mod chain take care of, go seamlessly from day to evening, as well as the Exotic tote in burgundy or black faux croco is Lancaster’s whirl on the Birkin bag. The quantity of styles is impressive, from tiny evening bags and clutches to oversized satchels and totes, including a conclusion of limited-edition models with reptile insets available merely in a very boutique.

With zillions of perfume brands out there, who has the time or stamina to make the switch from the old tried and true to something new? The partners behind Nose, Paris’s new fragrance concept store, have brilliantly tackled this dilemma with a personalized service designed to identify your ideal aroma. The bright, 2,000-sqare-foot loft space just off the rue Montorgeuil is a world away from hectic department store counters. Cozy up to the zinc bar for a complementary coffee, tea or mineral water while a bilingual specialist takes you through a seven-step diagnostic to determine your olfactive profile and give recommendations from the store’s 60 niche fragrances. There’s also a line of body lotions and bath gels and a home-fragrance bar.

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