The decade-long wait is over: Estée Lauder is launching a new women’s scent this September called Modern Muse. Following in the brand’s theme of female empowerment, the perfume aims to capture “what it means today to be independent and confident in one’s own sense of self and style,” said Jane Hertzmark Hudis, global president of Estée Lauder. “This is the most important fragrance moment we’ve had in a decade,” she added.
Inside the elegantly packaged pink, gold and black bottle, you’ll find two key accords: sparkling jasmine and sleek woods. “It’s a dual-impression creative approach,” said Karyn Khoury, senior vice president of corporate fragrance development worldwide for the Estée Lauder. “The sparkling jasmine accord is intended to impart a feminine side, while the sleek woods accord represents strength.”
The spritzer will retail for $58 to $98, and will also be available in a body lotion and shower gel. Charisse Ford, senior vice president of global marketing told WWD the ultimate goal of Modern Muse is for Estée Lauder is to “reassert ourselves as a fragrance powerhouse.” Judging by their track record, Modern Muse is a sure bet.