In fact, McDonald’s is the country’s least favorite major fast food chain, according to a new report from the American Customer Service Index, an organization that measures customer satisfaction across industries. The report is based on a survey of 4,500 people about how satisfied they are with their experiences at various chain restaurants.
The average customer satisfaction score at a fast food restaurant was an 80 out of 100, but McDonald’s scored a 71, down from 73 one year before. Taco Bell and KFC barely beat out McDonald’s, scoring a 72 and 74, respectively. Here’s how the others fared:
McDonald’s has stumbled lately, posting lower sales as it struggles to revamp its Dollar Menu and combat harsh winter weather. McDonald’s has also been a target of recent fast food protests aimed at raising wages and improving worker conditions.
It’s also not helping that Americans are more likely to opt for higher quality meals at chains like Outback Steakhouse or Olive Garden as they emerge from the recession.
“In a weaker economy, consumers respond to price, but as the economy improves, quality becomes more important to restaurant customers,” ACSI chairman Claes Fornell said in a statement about the report.