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Kellogg To Pay Millions Over Dubious Frosted Mini-Wheats Claim

kellogs-Frosted-Mini-WheatsKellogg has agreed to pay $4 million to settle a class-action lawsuit over the marketing claims it made for Frosted Mini-Wheats.

The food company, which also makes Frosted Flakes, Eggo waffles and Pop Tarts, was sued for saying that the cereal improved children’s attentiveness, memory and other cognitive functions.

Kellogg says in a statement that the ad campaign in question ran about four years ago and that it has since adjusted its messaging to incorporate guidelines set by the Federal Trade Commission. The company, based in Battle Creek, Mich., also noted that is “has a long history of responsible advertising.”

Kellogg now says that Frosted Mini-Wheats are full of fiber and that they “fill you up first thing and help keep you focused all morning.” on its website,

If approved from the court, the law firm that represent consumers says the settlement will result in cash refunds for around three boxes of cereal purchased during the advertising in dilemma. People may seek reimbursement of up to $5 per box, with at the most $15 per customer, based on the settlement.

Kellogg Co. said customers can trip to submit a claim for any refund. The claims are generally for boxes of Frosted Mini-Wheats purchased from Jan. 28, 2009 to Oct. 1, 2009.

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