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Kate Bosworth Launched A New App

kate-boseoth-style-thief’s teamed up with some techy folk to create , which WWD reports “lets people snap a photo, do an image search for a fashion item and buy it through a couple of clicks.” She has partnered with a co-owner of American Rag Cie and a former president of Gemstar-TV Guide Interactive for this app, an interactive program that takes photos of real-life outfits and then finds them on e-commerce sites for purchase.

Talking about how the idea came about for the app combining snapping and shopping, she said: “Everyone has fashion envy. Everyone can relate to that feeling of looking at an editorial, for example – or a friend, or the runway, for that matter – wanting to steal something exactly as you’re seeing it, or something similar.”

Style Thief’s tagline is “Snap & Steal” and Kate can’t wait until the world can utilize the groundbreaking technology.

 

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