The updates are meant to better explain certain features, said Facebook Deputy General Counsel Michael Richter in a blog post — such as why invitations that non-users receive to join Facebook sometimes include the names of persons other than the one who sent the invitation. (It’s because those people have imported their own contact lists to Facebook, and their lists include the invited person’s email address, he said).
Raising More Hackles
Some of the proposed changes are raising hackles in the privacy community. For example, Facebook wants to adopt new user information-sharing procedures with third parties and location-based services.
Essentially, it seems that Facebook is proposing to change the current rules — which require that it ask users for permission before sharing their information — to a system that bypasses those permission requests for third parties that have a business relationship with Facebook.
The change in the wording regarding location-based services reflects Facebook’s changing product and service development, according to Richter.
In the Dark and Don’t Care
User protests led to some changes, especially early in Facebook’s early days, “but for the most part, they don’t care,” Vogel maintained.
Richter’s latest post had garnered just 1,085 comments four days following its publication, for example. That’s a drop in the bucket, considering Facebook has a user base that numbers some 400 million active users worldwide.
Even if Facebook were to change its privacy policies every week to accommodate new services or advertisers, such a practice would not necessarily be illegal, Vogel continued.
“Under FTC rules, as long as Facebook establishes what its rules are for its users, then it is not breaking any laws,” he explained.
Another problem is that many users still don’t realize how the seemingly harmless data they post can hurt them, said Paul Stephens, director of policy and advocacy for the Privacy Rights Clearinghouse.
Another issue is that third parties are getting more and more creative in leveraging user data, he noted, and some of the ways they’re doing it would take consumers aback — if they knew.
One underwriting methodology considers a person’s social network friends when pricing loans, for instance.
“Frankly I would question the value of that data when determining a loan or credit card rate,” said Stephens, “but some institutions do feel it adds value to the mix in their underwriting standards.”