The majority of people who own a company Blackberry don’t have any desire to switch to an iPhone or Android phone, but there’s a growing group that does.
Last month, the Enterprise Management Associates organization polled employees who use a smartphone at companies with more than 10,000 workers.
It found that 11% of those who use a Blackberry are “completely dissatisfied” with their phone, and a total of 30% want to switch to a new platform.
Overall, though, 70% are content with their corporate Blackberries. That number may seem okay, until you compare it to the other smartphone platforms. Of those who use an Android phone for work, 100% are satisfied.
In addition, 98% of enterprise iPhone owners are happy with the way it works for their job.
Also, as a side note, this survey was conducted before the sweeping Blackberry outage earlier this month. After taking that into consideration, “I suspect the 30% [dissatisfaction rate] is even higher. User satisfaction with Blackberry is by far the lowest of smartphones. A huge number are dissatisfied,” said Enterprise Management Associates analyst Steven Brasen.
Indeed, Blackberry’s market share has fallen through the basement, dropping double digits over the last year after several years of consistent growth. The company had a “too big to fail” mentality and always assumed that in a worst case scenario, it always had enterprise customers in its back pocket.
Once reality caught up with it, it was too late. Research in Motion has been scrambling to create a next-generation mobile platform and even though it might have finally done it now, it’s probably too little too late.